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The Wet Book was positioned for homeowners as a tool to remind them to waterproof their homes. The idea was to actually dip the book in water and with the spread ink effect, highlight the damage water does to homes. People who had experienced waterproofing problems immediately related to the book and those who hadn’t were scared by the design enough to go through the book for preventive measures.

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Senior Creative Director,
Hypercollective, Mumbai.
May 2023 - Till date


Senior Creative Director,

Creativeland Asia, Mumbai.
January2021 - April 2022 

Art Director to

Senior Creative Director,
Ogilvy, Mumbai.

October 2011 –June 2019

Visualizer to Art Director,
Onads Communications, Mumbai.
May 2008 –September 2011 

2023-2024

Starbucks / Apelabs / IHCL

 

2021 - 2022

Godrej aer / Cinthol / Expert / Swiggy / Netflix

Godrej

2017-2019

BAJAJ Motorcycles / Pulsar / Dominar / Platina

Pantaloons

​

2011-2017

Asian Paints

BAJAJ Motorcycles / Discover 

Starplus / Satyamev jayate

ICICI Bank 

MP Tourism

Rajasthan Tourism

Milton

​

2008-2011

JP Morgan / Indiabulls / SBI 

 

 

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